Onboarding
Discovery Call - Finding the Fit
No matter how much we’ve talked via email or messages, I always schedule a t call—video call or in-person—to get a real feel for the energy and goals. This is where we determine if we’re truly aligned. If not, no hard feelings. Good design starts with good chemistry.
Alignment & Project Scope
If we’re a good fit, we dive straight into the details—scope, deliverables, timeline, and pricing. I don’t leave you hanging with a vague proposal. Instead, I ask the right questions and we clarify everything together, right on the call. I believe friction in this stage only multiplies during the project—so if it flows now, it’ll flow later.
Project Kickoff
“Design without strategy is just decoration.” - Chris Do
Every project begins with a live strategy workshop where we explore your business, goals, and current challenges. It’s about understanding the context behind your brand — why it exists, who it serves, and what needs to shift.
Research & Insight
From audience research to competitive analysis, this step is all about gathering clarity. We look into your market, pinpoint where your brand currently stands, and explore opportunities that could set you apart.
Strategy Development
With insight in place, we shape the core of your brand: positioning, messaging, and communication tone. This becomes the strategic backbone — focused, intentional, and aligned with your goals and audience expectations.
Delivery
You’ll receive a tailored brand strategy document that acts as your roadmap. It outlines everything we’ve developed — along with clear next steps to bring the brand to life, whether that’s through visual identity, content, or customer experience.
